CAD is hard to use, says UGS customer from Canon - Design News
This is from last year, but I just noticed it. Interesting...
Jun 19 2007
Engineers or customers speaking their mind can be a nightmare for marketers. At a Siemens/UGS event today in New York, the nightmare scenario was averted, but it was close depending on who you talk to. Masahide Hamatani, senior GM for Canon’s engineering systems center 2 in Tokyo, was talking about CAD through an English translator. Halfway in, the presentation had been pretty bland and was mostly about the evolution and growth of the camera market.
That ended when he started speaking about CAD (his translator, a woman, seemed very good….but how would I know?). Apparently Canon has designers, but do they use the CAD such as UGS’ centerpiece NX CAD/CAM/CAE/CAID product? Not all of them. Canon has special CAD operators who specialize in the product’s operation, suggesting the designers apparently get their designs built by operators putting them into NX.
Jun 19 2007
Engineers or customers speaking their mind can be a nightmare for marketers. At a Siemens/UGS event today in New York, the nightmare scenario was averted, but it was close depending on who you talk to. Masahide Hamatani, senior GM for Canon’s engineering systems center 2 in Tokyo, was talking about CAD through an English translator. Halfway in, the presentation had been pretty bland and was mostly about the evolution and growth of the camera market.
That ended when he started speaking about CAD (his translator, a woman, seemed very good….but how would I know?). Apparently Canon has designers, but do they use the CAD such as UGS’ centerpiece NX CAD/CAM/CAE/CAID product? Not all of them. Canon has special CAD operators who specialize in the product’s operation, suggesting the designers apparently get their designs built by operators putting them into NX.


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